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2021 Lazada LazGlobal Livestreaming Contest: 30 Winners from Southeast Asia

Guangxi, China, 23 November. The award ceremony of the 2021 Lazada LazGlobal Livestreaming Contest award ceremony was held at Tus ASEAN Innovation Center in Nanning, Guangxi. The contest shortlisted more than 30 Southeast Asian live streamers, and 20 local dialect live streamers won the award, from the area of talent specialization development, driving the Southeast Asian e-commerce to grow forward.

Zeng Yonglin, Director of the Society Department (Liaison Department) of the Association of Science and Technology of the Autonomous Region, Qin Xianxiong, third-level researcher of the Foreign Trade Department of the Department of Commerce of the Autonomous Region, Sun Yutao, Commissioner of Digital Economy Industry Development of Nanning Area of the Pilot Zone of the Free Trade Zone, Wu Rui, Vice President of Guangxi Foreign Language Institute; Song Tienong, Chairman of Guangxi Tus Innovation Cross-border E-commerce; Ding Guoxun, General Manager of Guangxi Tus Innovation Cross-border E-commerce; Yin Yiqing, Head of Lazada Cross-border Live Streaming; Zhang Xueqing, Executive Chairman of Guangxi E-commerce Association and over 150 guests from well-known cross-border e-commerce companies, Southeast Asian and local dialect live streamers, Guangxi colleges and universities, benchmark service providers, ecosystem key players and news media attended the ceremony.

TusStar Malaysia acts as the Nanning Overseas Talent Service Base to empower the competition and invited three Malaysian heavyweight guests to attend as judges, namely Chloe Kwok, founder of Red Fox Media, Jeana Neo, co-founder of iPET Technology and senior director of live-streaming & product development, and Jerry Hang, founder of Modern KOL, to give valuable comments to the participants from Malaysia.

(from left to right) Chloe Kwok, Jeana Neo, Jerry Hang

The contest is open to China and ASEAN countries to select, incubate and operate Southeast Asian dialect live streamers in Vietnam, Thailand, Indonesia, Philippines, Malaysia and Singapore.

2021 Lazada LazGlobal Livestreaming Contest was initiated by the Department of Commerce of Guangxi Zhuang Autonomous Region and Science and Technology Association of Guangxi Zhuang Autonomous Region, supported by Nanning Commerce Bureau and Nanning Hi-Tech Industrial Development Zone Talent Exchange Center, organized by Lazada and Guangxi Tus Innovation Cross-border E-commerce.

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